Ultimate List: Growth Marketing Tools for 2018
This
list is broken down into sections based on the Pirate Metrics (AAARRR).
Awareness – Awareness
is when the customer first discovers your service/product. So everything
related to getting that user to land on your website / app. Acquisition
– When the user is on your website, it’s time to convert or at least make them
sign up for a news letter or come back at a later point. Don’t make them forget
you. Activation – Once the user has shown some type of interest it is
time to make sure they become a more active user, i.e paying or upgrading. This
is usually done after they have signed up for a free trial in SaaS products.
Make sure they don’t leave. Usually highly correlated with Product Market fit. Referrals
– If the user like you enough you should have a mechanism for inviting their
friends. It could also just be sharing options on your website. Organic
referrals are however not the strongest, so here are some tools for creating
referral campaigns. Retention – After you have activated the user, you
want them to stick around. It is hard to manufacture retention if your product
is mediocre, you will know if you have a leaky bucket, but there are some ways
to re-engage and also to understand your users better. Revenue – Tools
to make sure you get your hard earned money. These will just make your life a
bit easier.
Extra:
Outsourcing – Added this extra section, you don’t want to do everything by
yourself so here are some great places to find extra muscles.
Let’s
dive in!
Awareness
(Traffic, SEO, Content Marketing)
Buzzsumo – it’s
the most used tool for marketing your content and SEO campaigns. This tool
allows you to keep track of your content and how it’s doing online (shares) as
well as that of your competition (or any site for that matter). It allows you
to find influencers on any particular keyword or topic and it’s very easy to
use. They have a free chrome extension that allows you to see the number of
shares on any website you visit.
SimilarWeb - See
where your competitors get their traffic and much more.
SemRush - Another
great tool for spying on your competitors, see how they rank on different
keyword and what they spend on ads etc. Really useful.
Moz – the
right place for SEO and digital marketing insight. Moz is the SEO toolset
that’s got it all: keyword research, link building, site audits, and page
optimization insights, in one.
AnswerThePublic - Find
out what questions and queries your consumers have and what they're searching
for in Google and YouTube.
SurveyMonkey – The
leaders in online form and web-based survey solutions. They have been around
for a while and offer a robust tool for any of your data gathering needs.
TheStocks.im –
Royalty free stock photos to use in your emails, website and other marketing
collateral. This site aggregates some of the best free stock photo sites under
one umbrella making your photo searches a breeze.
Narrow –
works by interacting with Twitter users that are talking about subjects
relevant to the audience you want to attract.
Canva –
creative and engaging, Canva lets you build stunning visuals for your business
proposal and everything you might need, all with the power of drag and drop.
You don’t have to spend big bucks on Adobe software for image editing anymore.
If you need to add a quick headline or filter to an image, this can help.
RivalExplorer – Look
and search for all emails ever sent to people by your competition.
CoSchedule –
Plan, organize, and execute every content marketing project in one place. If
you are into inbound marketing then having a healthy content calendar and plan
in place is key to your success.
BuzzStream – A
great tool for influencer and blogger outreach. It lets you track email opens,
save templates and keep organized lists for a productive outreach campaign.
Buffer –
makes it super easy to share any page you’re reading and schedule posts to go
out from all of your major social media channels.
SocialPilot -
similar to Buffer. Has worked better for me than Buffer, which kept
disconnecting my accounts all the time.
Quuu – lets
you handpick social media posts that interest you and your followers, great
tool to keep quality content in your social media feed.
Revfluence
– It’s a platform for marketers who value efficiency.
From discovery and outreach to tracking and payment. Revfluence streamlines the
influencer marketing process.
Audiense
– Audiense delivers unique consumer insight and engagement
capabilities. Super easy segmentation of followers. Terrific tool.
Snip.ly – Put
your cta on any link you 3rd party share, and you can even track them together
with your facebook pixel.
CLkim – With
Clkim you can extract more value from the links you share online, social, sms
or email.
MassPlanner -
automates all your social media channels. Runs on windows, and you might want
to set it up on amazon web services so it can run 24/7 unless you have a
windows server available.
MixMax.com –
Track, automate, and enhance your emails with the essential productivity suite
for Google Inbox. Awesome tool!
MailShake.com –
Perfect for cold emails using a CSV-file with leads. Create follow up sequences
based on the actions (or no actions) the receiver do.
RevealBot – Set
up automation rules for your Facebook and Instagram ads and let the bot manage
and improve your ad performance for you.
Prospect.io –
Switching gears a bit from general business automation to sales automation, we
have prospect.io which is a cool platform for modern sales teams. It helps you
find leads on Linkedin, prospect and send drip email campaigns in a few
minutes.
Acquisition
(Landing Pages, CRO, Analytics)
Drift.com
– Driftbot is able to understand the conversations your customers
are having with your company, and help get the right message to the right
person at the right time.
Grammarly –
checking your text for grammar errors, typos and punctuation so that your
content is flawless before posting it on all your social media account.
UseFomo.com
– Fomo is a one-click plugin that creates urgency by displaying
key customer behaviors in real time.
SimplyCast – it’s
the right tool for automating marketing campaigns. They cover anything from
email, SMS, forms, live chat, surveys and other ways to do online marketing.
They focus on small and medium enterprises providing great value for your
money.
PageCloud – PageCloud
will make the entire process of creating a website seamless and easy using
their drag and drop technology.
Unbounce – Easy
to use and good if you want to easy set up a landing page and do A/B testing.
Usertesting –
Let’s you get out of those discussions with your marketing team about what you
think it’ll work and instead it puts it to the test. Select the target audience
that matches that of your business, configure a few test plans (what you want
them to achieve) and then wait while the site matches your project with
potentially hundreds of people. Once they go through your site, you’ll be able
to see how they interacted with it giving your tons of useful information you
can use to improve your site.
5secondrule –
Similar to Usertesting, this tool allows you to query a pool of unknown people
to get their real feedback. A five second test is great for understanding and
measuring people’s first impressions on your business/website/brand.
LeadPages –
Generating landing pages and lots of them to test out your creative and content
are some of the great ways to improve conversion rates for your business.
LeadPages is one of the leading tools out there that allow you to do this quite
easily.
SumoMe –these
guys arm you with a suite of site-growing solutions to help you get more
traffic, build a following, and track your success.
Import.io –
extracting info from web pages can become a great source of raw data that can
be later re-purposed and presented to help you come to important conclusions
and decisions.
Dexi.io – web
data processing tool for professionals, lets you scrape almost any website.
Crazy
Egg – website analytics presented to you in a visually clear and
understandable way. Heat maps for most clicked locations in your site? Check!
Showbox –
Create amazing videos in your browser. It helps save you hundreds or thousands
of dollars in making videos. Granted, these are not going to have actors in
them, but through illustrations and other images you can make a 30 second
explainer video here for a fraction of the price.
Loom –
Great tool to create short but impactful videos from your browser. Stop making
“one-pagers” that people won’t read and start creating quick videos that
explain what you do. It also has webcam and screen recording capabilities. Free
chrome plugin available.
SmartPixel – A
video capture and editing software that is both easy and affordable.
AlltheFreeStock – Free
stock videos to include in your production. They also feature free stock
photos.
VideoScribe – High
definition whiteboard like animation video.
Segment –
collecting data from your systems and customers and sending it wherever you
need it. Connects with everything,
Google
Analytics – analyzing website visits and tracking every change for you.
MixPanel - Like
Google Analytics but on a user level, good for connecting a website visitor to
a user and follow user journeys in funnels.
Amplitude -
Easier interface than MixPanel for in-app user behavior tracking. Find
“aha-moments”, why do users stay, why do they churn etc.
Optimizely –
offers you the possibility of heavily experimenting to keep up with every whim
of your users.
Google
Optimize - same as Optimizely but free.
HotJar – A
very comprehensive tool that gives you analytics on your website as well as an
in-depth view of how your app or website is used. This means visitor
recordings, heatmaps and even in-website surveys.
FullStory –
offers detailed info on your visitor’s behavior while on your site.
Marketfox.io –
marketing automation tool to convert more visitors into customers with machine
learning and automated marketing campaigns.
Activation
(Make a free user a paying user)
LeadChat – live
chat agents 24/7 might be best for those of you whose service is time-dependent
and your business’ success depends on how swift your response to a query is.
RaffleCopter –
Giveaways, if done well, can often bring your business a lot of awareness and
even leads. Rafflecopter lets you run online giveaways and embed them on your
site without an IT.
Awario – Know
thy enemy. This app helps you scour the web and find out what your competitors
are posting, as well as mentions of your business of course.
Referrals
(Virality)
ReferralCandy – If
you would like to leverage your customers to sell more, consider starting a
referral program that rewards people for their actions. This particular tool is
great if you do e-commerce in your business.
Vyper.io –
Referral campaigns as a competition with leader boards and prizes.
Maitreapp.co –
Similar to Vyper, works well for initial launch to grow an email list for
instance.
Retention
(Email/Messaging, Automation)
Datanyze –
provides you with insight based on your technology choices. Especially if your
business is tech based, this might be just what you need.
ConvertKit – if
you’re a professional blogger, this is the right email marketing tool for you.
Drip – is
another automated email marketing tool that help you build workflow and
infographics for your emails and newsletters.
Rare.io – A
smart email marketing platform that works best for online businesses that do
ecommerce.
Curated – as
its namesake suggests, this app helps you put together an appealing newsletter
or weekly digest so you can engage and keep your community interested and
informed.
Gnowit –
Real-time media monitoring for your business that uses artificial intelligence.
Klipfolio – The
ultimate business dashboard. Monitor the health of your business while this
dashboard connects to potentially all your online tools, giving you a full and
unified picture of your business.
AutopilotHQ – the
tool for automating your customer journeys. They cover anything from email,
SMS, in-app messages, and postcards.
SatisMeter –
helps you collect customer feedback and eliminate churn while accelerating
growth.
Intercom –
makes communication with your customers easy. Live chat, customer support, they
have everything you need.
Packs
By Startup Threads – You choose what you put into the boxes, this tool takes care
of its delivery until it reaches your clients. Neat right?
MailLift –
Sending out handwritten letters is still not that out of style. You can send
one anytime using this service. Choose a template, MailLift will write it by
hand and deliver it to your customers. Adding a great touch to your customer
experience.
Zendesk –
creates software for managing your relationship with your customers. UserVoice
– decide on a roadmap for your product, while backing every decision with
qualitative and quantitative feedback from your previous customers. GoToMeeting
– offers you online HD video conferencing, making your communication that much
easier. TypeForm – creating online, decidedly human forms. Customer.io
– triggers multichannel messages according to customer response to each of
them.
Zapier – One
of our favorite tools from this list. It allows you to hook up pretty much
every other tool together and create awesome automation that saves you time and
money.
Process.st –
Simple task and workflow automation. Similar to Zapier but different. Here you
can create checklists that can then trigger automation tasks. Very cool.
IFTT – is a
free web-based service that allows users to create chains of simple conditional
statements, called “applets”, which are triggered based on changes to other web
services such as Gmail, Facebook, Instagram, and Pinterest.
Revenue
Gumroad
– brilliant payment and distribution system for anything that can
be sold, a physical product, a drip campaign, or a digital product.
Recurly –
enterprise-class subscription billing management for thousands of businesses
worldwide.
AlignCommerce –
Forget about wire transfers. Use AlignCommerce for making global payments from
the comfort of your browser. No accountants needed.
HubDoc – A
tool that automatically collects receipts from all your tools and sends them
right into your accounting software of choice. No more chasing receipts or
getting nagged by your accounting team.
Xero –
online accounting software for your small business.
Chart.io –
cloud based data exploration and website analytics for everyone, made easy.
TradeGecko
-Inventory management software for eCommerce and wholesalers
UpCounsel –
easily hiring attorneys for your business’ needs.
Toggl –
timetracker and employee sheet software.
Zirtual –
virtual assistant service matching busy people with dedicated assistants.
RescueTime – Time
management software for staying productive.
WaveApps.com
– Create and send professional invoices, receipts and more.
Versature – If
your business requires lots of phone interactions, look to Versature for a
solid VOIP system.
Flyta –
Smarter and cheaper international shipping.
ChangeJar – If
you run a business in the food or hospitality industry and have customers that
pay you using a POS, ChangeJar allows you to provide rewards and collect money
in a way that will save you money.
Extra:
Outsourcing
Upwork – was
built after the merging of oDesk and Elance, the first and second biggest
freelancing platforms on the internet. The result? Getting work done!
Crew.co – Hire
top of the line creative freelancers. Based out of Montreal but with
freelancers across the globe.
Scripted –
almost exclusively for writing, editing and proofreading, you can get some
great writing works out of this site.
Fiverr –
offers small freelance services for only $5. Might be just what you’re looking
for, and at a cheap price at that.
99designs – find
and work with the best graphic designers online. Logos, websites, ads, what
have you, they do it!
PeoplePerHour – here
you can find freelancer for things like translations, writing, designing and
programming.
WriterAcess –
connects you with all screened, US-based pros, star rated by customer reviews.
Guru – you
can either look for jobs, or post things you need done and get offers.
Gun.io – the
place where you can look for verified freelance developers.
Gigster – they
bring together the best developers, designers, and product managers from
Silicon Valley and the world to form elite development teams.