Your online goals, It’s time to chat about goals in 2019

Your online goals, It’s time to talk about goals.

Every business has different objectives. It’s good to understand exactly what you would like to realize online, because it can assist you set the proper priorities and put your plan into place. Because you don’t want to feel too overwhelmed. 

There are many clear ways digital can help your business. Such as, building relationships on social networks, selling online, finding new customers. or maybe keeping existing ones.

It’s good to start out by asking yourself an easy question: why, exactly, do i would like to be online?

Imagine you own a hair salon. Your ultimate goals could be: to chop more people’s hair, sell more premium services than the quality haircut, and sell more of the products you offer. 

But before anyone can rehearse your door, they need to understand you exist.

This is an excellent goal that digital can help with. So let’s start thereupon one: getting the word call at the digital world. One easy win is listing your business in local online directories. 

So, when people search for hairdressers on search engines, or online maps, your business will show up. Then you would possibly plan to build an internet site to share information about your business.

 this might be things like, your opening hours, your location, your prices and therefore the services you offer. 

Maybe even photos and videos that would entice new customers to steer through your door. you'll found out a social media page- like on Facebook, Google+ or Twitter where you'll post photos of your creations, offer special deals and really connect together with your customers. 

As you begin achieving these goals, and more people become conscious of you. Your goals may naturally evolve and you would possibly want to shift your focus toward turning visitors into paying customers.

You could add new features to your site. Things like online appointment scheduling, a “reviews” section where people can say nice things about you, or maybe an eCommerce store to sell your hair and wonder products online. 

Now that you’re using digital to draw in visitors, and switch them into customers, you'll start expanding your business by investing in online advertising. 

Whatever your ultimate digital goals are, or where you currently stand, your priorities will naturally change and grow together with your business. 

Now to form sure you’re meeting your objectives, it’s really important to live your progress along the way. this is often called “analytics”. Analytics allows you to know what’s working well, and what might be tweaked.

We’ll dive into this more later, but with digital you’ve got many options for measuring your success.

So let’s recap. Before you dive into the digital world, believe exactly what you’d wish to achieve. 

Then, prioritize different online opportunities to assist you accomplish your goals.

In the next few videos, we’ll assist you plan. First, by watching alternative ways you'll establish a digital presence. 

Next, the various ways to plug yourself online, lastly, how you'll measure and improve your digital endeavors.

Key Learnings

Taking your business online offers tons of opportunities, but with numerous options, it’s easy to spin your wheels and lose focus. Setting specific goals can help as you start to navigate the digital world.

Marketing your online presence in 2019

Marketing your online presence

You’ve established your online home, and now you’re looking for ways to bring more customers to your virtual front door. Let’s discuss some great strategies to do just that using search engines, other websites, social media and email.

So let’s talk about you, how are you going to get customers to find you online?

There are a few ways to do it using digital. Let’s start with search engines. When people type something in a search engine, they’re letting it know exactly what they are looking for. If you offer relevant services and products, search engines will show your business in the search results.
Now, there are two main ways you can use search engines, and we’ve got lots of info to share on both. The first is search engine optimization, or SEO , which helps you promote your business in the unpaid search results.

The second is search engine marketing, or SEM , which lets you buy ad space in the search results.
SEO is all about getting your site in front of the right people who are searching for your products and services. Now, there are lots of ways to do this, we’ll explain them in detail later on, but the key is knowing what words people actually type in - the keywords. They are the most relevant words to your business. Understanding these will help you improve how you show up when these words are searched. SEM , on the other hand, is when businesses pay to advertise to people searching for specific keywords online. Most major search engines use an auction system, where lots of different businesses compete to show their ads by bidding on the keywords they’d like to target.

Search is a great way to reach people, but we do lots more on the Internet. We read news, check sports scores, browse recipes, watch videos and generally browse lots and lots of interesting content across the web. Alongside all of this content you might see ads. This is called display advertising. Display ads appear everywhere online, and come in many formats like text, images, video, and ads you can click on and interact with. They can be a great way to get your message out there and you’re able to choose the people you want to see your ads, and the websites and pages you’d like them to appear on.

Social media sites - like Facebook, Twitter or Google+ - give another option for boosting awareness of your business, and they’re especially useful for building relationships with customers. On most networks you’ll create pages or profiles for your business. You can then connect with lots of people by starting meaningful conversations and sharing content you’ve created whilst growing your business’ online social life.  Before we wrap this up, let’s not forget one more pretty important way businesses can use digital: email marketing. We’re not talking about junk email, or “spam” that clutters up your inbox, but sending relevant information and offers to people who have already said they’d like to hear from you.

You can get people to sign up, or “opt in” to receive emails from you. Then the rest is up to you. You can send coupons to people who have made an appointment on your site, advertise special events, or promote sale items.  Knowing all the ways you can find people online—and knowing how they can find you—can help launch your business big-time. The more types of digital marketing you try, the more opportunities you’ll have to reach your most valuable customers, wherever they happen to be in the digital world.

Key Leanings
You’re online, so now it’s time to bring in the customers you want. We’ll review how to best help them find you, using some tried-­and-­tested online marketing avenues:

1. search engines
2. other websites
3. social media
4. email.