Your website is where your business resides it's like the
headquarter of an offline company. Hence, it is important to practice good
design principles to make sure your site reaches out to the maximum number of
visitors and sells to as many people as possible.
Make sure you have clear directions on the navigation of your
website. The navigation menu should be uncluttered and concise so that visitors
know how to navigate around your website without confusion.
Reduce the number of images on your website. They make your
site load very slowly and more often than not they are very unnecessary. If you
think any image is essential on your site, make sure you optimize them using
image editing programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a
paragraph is too long, you should split it into seperate paragraphs so that the
text blocks will not be too big. This is important because a block of text that
is too large will deter visitors from reading your content.
Make sure your website complies to web standards at
www.w3.org and make sure they are cross-browser compatible. If your website
looks great in Internet Explorer but breaks horribly in Firefox and Opera, you
will lose out on a lot of prospective visitors.
Avoid using scripting languages on your site unless it is
absolutely necessary. Use scripting languages to handle or manipulate data, not
to create visual effects on your website. Heavy scripts will slow down the
loading time of your site and even crash some browsers. Also, scripts are not
supported across all browsers, so some visitors might miss important
information because of that.
Use CSS to style your page content because they save a lot of
work by styling all elements on your website in one go.
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